Digital Marketing & Communications Specialist

MAPE CLASSIFIED, NON-EXEMPT JOB POSTING (Unit 214)

POSITION AVAILABLE: Digital Marketing & Communications Specialist (PCN #01117472)

CLASSIFICATION: Communications Specialist 1 (Job Code 003960)

APPLICATION CLOSING DATE: May 31, 2026            STARTING DATE: July 1, 2026 (approximate)

EMPLOYMENT CONDITIONS:

Full-Time, Unlimited, Non-Exempt

Monday through Friday; 8:00 a.m. to 4:30 p.m. (includes two 15-minute, paid rest breaks and one 30-minute, unpaid lunch break) 

Eligible for Full Benefit Package

SALARY RANGE: $26.43 to $38.55 Per Hour; $55,186 to $80,492 Annually

DESCRIPTION OF DUTIES:

Join our vibrant community at Alexandria Technical & Community College, a leading two year technical and community college dedicated to providing high-quality education and fostering student success.  Our college is committed to innovation, inclusivity, and excellence in all we do.  We are looking for an enthusiastic individual to help us enhance our digital presence and engage with our community. 

This position exists to strategize, create and maintain ATCC’s digital marketing and communications to support strategic initiatives and enhance the college’s reputation locally, regionally, and nationally. The Digital Marketing & Communications Specialist is largely responsible for creating, implementing, and maintaining content for the college’s website, social media, news releases, emails, and promotional campaigns across a variety of digital platforms. The college looks to this position to provide creative solutions to communication challenges and opportunities across all media. As a member of the Marketing and Communications Team, this position will work directly with campus and community leaders, local media, faculty, staff, and students from across the college. This position is a brand ambassador for the college and is expected to maintain positive working relationships with these varied groups. Technology proficiency and strong writing skills, including spelling, grammar, storytelling, and editing, are integral to this position.

Responsibilities for this position are as follows:

• Lead and manage the college’s digital communications by creating engaging content, coordinating with departments, promoting the institution’s brand, and handling media and audience interactions across channels.
• Develop and execute targeted digital communication campaigns (email, text, CRM) using segmentation, personalization, and automation while ensuring compliance with data privacy and anti-spam regulations.
• Maintain and enhance the college’s website by updating content, improving user experience, and conducting regular audits for functionality, SEO, accessibility, and overall performance.
• Plan, execute, and optimize paid digital marketing campaigns by targeting specific audiences and analyzing performance metrics to measure ROI and overall effectiveness.
• Design branded digital graphics to support marketing initiatives and maintain visual consistency across the college’s communications.
• Perform additional duties as needed to support departmental operations and uphold the operation’s reputation as a strong business partner.

This person will report directly to the Director of Marketing and Communications.

MINIMUM QUALIFICATIONS (expected to have to enter job):

• Two years of professional work experience in marketing and communications. A bachelor’s degree in marketing, communications, graphic design, or similar field can substitute for one year of experience; An associate degree can substitute for six months of experience.
• Ability to lead marketing and communications-related projects.
• Knowledge of business social media management, including skills in content creation, audience targeting, and responding to comments and messages.
• Experience in creating graphics using Adobe Creative Cloud or comparable applications.

PREFERRED QUALIFICATIONS:

• Experience with customer relationship management (CRM) systems.
• Demonstrated experience in PR/media relations.
• Skills in video recording and editing.
• Ability to read and write HTML and CSS code.
• Understanding of digital accessibility standards.

Safety Statement: This employee is expected to develop a working knowledge of and comply with all college safety rules, and regulations and policies.

Affirmative Action Statement: This employee is expected to always conduct himself/herself in a professional and customer service-based manner to promote a harassment-free environment. All communications and interactions with internal and external customers are to be conducted with courtesy and respect.

NOTICE: In accordance with Minnesota State’s Vehicle Fleet Safety Program, employees driving on college business who use a rental or state vehicle shall be required to conform to Minnesota State’s vehicle use criteria and consent to a Motor Vehicle Records check.

APPLICATION PROCEDURE(S):

Please provide a cover letter and resume when submitting your application.

This position is open for applications on a competitive basis through the Careers website until May 31, 2026. https://minnstate.wd115.myworkdayjobs.com/Minnesota_State_Careers/job/Alexandria/Communications-Specialist-1---Digital-Marketing---Communications-Specialist_JR0000004913. (NOTE: State of MN employees can access this link through the Employee Self Service and clicking on Careers, JOB ID: 94375. INTERNAL CANDIDATES can apply through Job Hub on Workday.)

Contact Renae Kasper @ 320-762-4416 or [email protected] for more information.

Alexandria Technical and Community College is committed to an equitable, diverse, and inclusive environment. We understand that creating an equitable, diverse, and inclusive campus community is the responsibility of every employee of the college. Leadership, faculty, and staff strive to address inequities within our system by examining programming, policies, facilities, and operations that create barriers to student success in and out of the classroom. By actively working to address inequities, we will foster students who will successfully participate in their community and within today’s dynamic, global workforce. Alexandria Technical & Community College is committed to legal affirmative action, equal opportunity, access and diversity of its campus community. (http://alextech.edu/nondiscrimination)