Demand Generation Specialist

JOB SUMMARY:             

The Demand Generation Specialist is responsible for generating and qualifying marketing leads and fueling top-of-the-funnel activities to help us successfully reach our unit sales and revenue targets.

ESSENTIAL MARKETING DUTIES & RESPONSIBILITIES include the following. Other duties may be assigned:

Steward our mission (to enrich lives by providing differentiated packaging automation and services) and values (unwavering integrity, servant’s heart, ownership spirit and continuous innovation and improvement)

• *Support tradeshow efforts through project coordination, planning, administration, set-up and teardown. Travel to and participation in such events is required.
• Process and qualify incoming marketing leads from various channels. Promote and warmly hand-off marketing-qualified leads to appropriate personnel.
• Execute social media plans and foster engagement to promote growth in MQLs via these channels.
• Fulfill the day-to-day operations of Hubspot including email scheduling, segmentation, reports, workflows, etc. based on strategic direction developed by marketing leadership.
• Utilize data hygiene best practices to monitor and maintain data quality and compliance within the marketing databases.
• Utilize analytics tools to develop and maintain reports and dashboards that accurately assess marketing effectiveness and business impact through defined KPIs.
• Implement and optimize digital advertising campaigns across multiple platforms to support company initiatives and marketing strategies.
• Nurture, protect and enhance our corporate image and brand.
• Other Duties as Assigned: Respond with flexibility to the needs of the business – both internally and externally – by addressing important corporate initiatives when requested by management.

*This is a large portion of the role.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Strong passion for tradeshows and event coordination
• Excellent written and verbal communication skills
• Ability to prioritize and consistently meet deadlines
• Collaborative and effective team player
• Highly proficient in Word, Excel, PowerPoint, Outlook
• Adept use of social media, analytics solutions, digital marketing tools and CRM applications
• Ability to manage projects with large amounts of detail
• Ability to discern ‘fit’ and qualify inquiries
• Excellent listening and interpersonal skills
• Strong attention to detail

EDUCATION AND/OR EXPERIENCE:

BA/BS in Marketing or related field and/or equivalent experience.

OTHER INFORMATION:

All full-time positions offer attractive compensation and benefits that include ESOP stock allocation, 401(k) match, a company health clinic, medical, dental, life and disability insurance, volunteer time off, along with holiday pay and paid time off.